Moneypenny Case Study

Results: During the trial, the only thing that Moneypenny changed was adding Veracity Trust Network’s ad fraud prevention and the results were noticeable very quickly with an increase in calls in both the UK and the US. The leads were of much better quality, and had a 41% reduction in cost per click. After a few weeks, Moneypenny were already noticing better quality leads and they are predicted to be the best leads against target ever.