Results: Chatter is now in the process of rolling out Veracity Trust Network to most of their clients, as an added reporting option they can buy to provide greater insight into how many candidates they’re attracting, where they come from and how many of them convert to applications from each source.
Bot detection solutions that protect your online advertising from automated attacks. Ad Fraud Prevention safeguards your marketing budget, empowers marketers to accurately measure results, and reduces ad budget waste by up to 66% for brands and agencies.
Malicious bot detection is an important part of your holistic security strategy. No doubt you have DDoS and WAF protection in place already, along with AV & Malware protection for yourself and your team. Veracity Web Threat Protection (WTP) adds a vital layer of defense by detecting and removing malicious bots that get through.
Shoo uses Veracity Trust Network to track the analytics on their client social media campaigns and are saving hours on their end of month reporting, which is freeing up time to add more value to client campaign planning and measurement.
Results: With Veracity Trust Network’s ad fraud prevention product in place, the results were noticeable very quickly. There was an improvement in QV’s website traffic quality, and even a significant improvement on ad results such as a higher click through rate (CTR), while cost per result was maintained. The ROI achieved with Veracity exceeded QV’s expectations. Across Facebook and Google ads, over 50% of bots were eliminated, meaning QV saved more than 60% of their total digital ad spend over a six month period.