Placing Links in Google Ads

Introduction

Veracity evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future digital ads; these changes depend on which ad networks you are running ads on.

Changes required for Google Ads

Veracity uses the Final URL Suffix for Google Ads. This can be used in conjunction with UTM Parameters to populate your Veracity account with the correct names from your campaigns.

Hierarchy in Google Ads

Google ads are hierarchical, in practice this means you can have settings at the Account level that filter all the way down through the campaign and ad group to the ad level.

And also that any settings at the ad level override the the settings at the ad group level and so on up.

Tracking Templates at the Account Level

The simplest way to get started using links in Google ads is to place them at the account level. Select Account settings then click the Tracking options.

This will affect every campaign within the account, saving considerable time.
Note: This will be overwritten and not effective if you have a Final URL suffix set at the campaign or any other lower level.

gad_id={creative}&utm_campaign={campaignid}&bcndyn=1

CampaignId will be dynamically replaced with the names of your campaigns.

If you already have tracking templates or UTM parameters in place Veracity can be made to work in conjunction with any existing settings. For instance if you are already using “utm_campaign=MyCampaign” then do not use “utm_campaign={campaignid}” as well.

Do not forget to test (using the blue Test link) to ensure that no errors have occurred.

Note: Please be aware that Performance Max campaign require slightly different settings, the instructions can be found here: https://go.veracitytrustnetwork.com/resource/afp-links-in-pmax-ads/

Tracking Templates at the Campaign Level

In Google Ads, Campaign URL settings are found in campaign settings under “Additional settings” and Campaign URL Options.

Use this method to differentiate your Google campaigns within Veracity.

gad_id={creative}&utm_campaign={campaignid}&bcndyn=1,