Placing links in Meta Ads (Facebook)


Veracity evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future digital ads; these changes depend on which ad networks you are running ads on.

You will need your Veracity dynamic link tag. This may be found in the Veracity app at (login required).

Changes required for Meta

Veracity requires that you add a minimum of 2 required URL parameters to any that you have already set; with the option to add up to 3 more for more advanced analytics.

Go to your Facebook Ad account and edit the ads you want to track with Veracity

1)  Website Link / Destination

You will need your bespoke bcn link.

2)  URL Parameters

This is where you place the utm Parameters. This is a generic setting “fad_id={{}}&utm_campaign={{}}”.

FB URL Parameters

Catalogue ads

Ads that get the link destination from an outside source (Shopify catalogue, manual feed etc.) require extra settings.

Please speak to the support team about these ads.

If you still have any questions regarding placing Veracity links in Meta, please contact Support.