Adding Tracking to You Tube

Introduction

Veracity evaluates traffic from your adverts to detect bot activity and provide suppression of bots in your digital campaigns. To enable us to do this, you will need to make some small changes to current and future video ads.

Changes required for You Tube (Google Video) Ads

Veracity uses the Final URL Suffix for Google Video Ads.

Hierarchy in Google Ads

Google ads are hierarchical, in practice this means you can have settings at the Account level that filter all the way down through the campaign and ad group to the ad level.

And also that any settings at the ad level override the settings at the ad group level and so on up.

Tracking Templates at the Account Level

The simplest way to get started using links in Google ads is to place them at the account level. Select Account settings then click the Tracking options.

This will affect every campaign within the account, saving considerable time.
Note: This will be overwritten and not effective if you have a Final URL suffix set at the campaign or any other lower level.

gad_id={creative}&utm_campaign={campaignid}&bcndyn=1

{campaignid} will be dynamically replaced with the names of your campaigns by the Veracity app.

If you already have tracking templates or UTM parameters in place Veracity can be made to work in conjunction with any existing settings. For instance if you are already using “utm_campaign=MyCampaign” then do not use “utm_campaign={campaignid}” as well.

Do not forget to test (using the blue Test link) to ensure that no errors have occurred.

Tracking Templates for You Tube (Google Video) Ads at the ad level

In You Tube (Google Video) Ads, do not allow URL settings at the Campaign level or the Ad Group level.

You will to set this at the Account level or the ad level.

Use this code to set Final URL Suffix at the Ad Level.

Final URL Suffix: gad_id={creative}&utm_campaign={campaignid}&bcndyn=1