Applying The Microsoft Exclusion Audience

1) Create a bot blocking audience using your existing UET
2) Share your UET with us, so we can start tagging bots with it
3) When the audience hits at least 300 people, you can use it to exclude bots from your campaigns

1) Create a bot blocking audience using your existing UET

1.a) Click Tools in the Sidebar and then select Audiences.

1.b) Then click +Create   

1.c) Give your audience the name “VTN Bot Blocking”, choose the “Remarketing list” option and hit Next.

1.d) From the drop down menus, select your tag for “Tag name”.

1.e) Select “Custom events” for “Whom to add to your audience”.

1.f) Add each of these events;

1. Category | Equals   | veracity
2. Action   | Equals   | bot_trap
3. Label    | Equals   | bot_trap
4. Value    | Equal to | 1       

1.g) Increase Membership duration to 180 days.

1.h) Save the audience.

2) Share your UET with us, so we can start tagging bots with it

Select this new UET tag, scroll to the end of the column and click “View tag”

Use the email button to send the code to [email protected], so we can add it to our bot tagging system.

You do not need to add this tag to your site.

3) When the audience hits at least 300 people, you can use it to exclude bots from your campaigns

From Campaigns in the sidebar select “Audiences” in the Drop down.

Click “Create association”. And Select the campaign you want to add the exclusion audience to.

In Campaign exclusions select “Remarketeting lists” from the drop down menu and choose “VTN Bot Blocking”.

And click Save.