Building a Microsoft Ads Exclusion Audience

Veracity Created Audience

Creating A Microsoft Ads exclusion audience is quite an involved process. If you give Veracity shared access to your Microsoft Ads account, we will use your UET to create an exclusion audience for you in your account.

Send us your account number and we will request access to it.

How to find your account number.
The account number is different than the manager account ID or account ID. Account numbers are an eight-digit mix of numbers and letters.  In the upper left-hand corner, select the Manager account to view all account names and corresponding account numbers in the drop-down menu.

If you are unable to share this with us you will need to create the audience yourself.

Instructions are in the next tab.

How to Create a Veracity Bot Blocking Audience

1) Create a bot blocking audience using your existing UET
2) Share your UET with us, so we can start tagging bots with it
3) When the audience is big enough to serve exclude it from your campaigns

1) Create a bot blocking audience using your existing UET

Click Tools in the Sidebar and then select Audiences.

Tools > Audiences

Then click +Create    Create Audience

Give your audience the name “VTN Bot Blocking”, choose the “Remarketing list” option and hit Next.

From the drop down menus, select your tag for “Tag name” and select “Visitor of a page” for “Whom to add to your audience”.

Then add each of these rules;

  1. URL contains https://bottraps.com/bot.php
    or
  2. URL contains https://bottraps.com/tag.php

MS revised Parameters

Increase Membership duration to 180 days.

Save the audience.

2) Share your UET with us, so we can start tagging bots with it

In Conversions, select your active UET tag, scroll to the end of the column and click “View tag”

Bing Tag

Use the email button to send the code to [email protected], so we can add it to our bot tagging system.

3) When the audience is big enough to serve exclude it from your campaigns

From Campaigns in the sidebar select “Audiences” in the Drop down.

Click “Create association”. And Select the campaign you want to add the exclusion audience to.

In Campaign exclusions select “Remarketeting lists” from the drop down menu and choose “VTN Bot Blocking”.

And click Save.

Create Association

If you still have any questions regarding building or using a Microsoft ads exclusion audience, please contact Support.