Configure your DV360/CM360 Audience

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Configure your DV360/CM360 Audience

In this part, we will configure a floodlight tag to tag bots in DV360/CM360, trigger that tag using Tag Manager, and then add bots flagged by that tag to an exclusion audience.

A. Create a Floodlight Audience

  1. Go to your Campaign Manager 360 account
  2. Navigate to your advertiser – make a note of its Advertiser ID
  3. Click Floodlight then Activities in the left navigation, then select New
  4. Name your activity “Veracity_Bot_Traffic”
  5. Set Type as “Counter”
  6. If you’ve already set up an Activity Group for Veracity Bots select that group, otherwise create a new group called “Veracity”
    a. Set the Tag String to “Veracity”
    b. Click Create
  7. Under Advanced Properties define the Activity Tag String as “bot”

B. Trigger Floodlight from Tag Manager

  1. Go to the Google Tag Manager Workspace for your website
    – https://tagmanager.google.com/#/home
  2. Select Tags in the left navigation, then New
    Tags
  3. Name the tag we recommend “Veracity Floodlight Tag – ADVERTISER NAME”
    Floodlight Tag
  4. Click on Tag Configuration and select “Floodlight” then “Floodlight Counter”
    Tag Configuration
    Choose tag type
  5. Input the data below:
    – Advertiser ID: The ID of the advertiser selected in 2A
    – Group Tag String: “Veracity”
    – Activity Tag String: “bot”
    Activity Tag String
  6. Set Counting Method to “Standard”
    Counting Method
  7. Click into the Triggering section and select “Veracity Bot Traffic Event”
    Triggering
    Veracity Bot Traffic Event
  8. Click Save

Identifying new bots and reporting

In order to give the Veracity Tracker all of the details it needs to identify bots and add them to your audience, you must include the following tracking on all DV360/CM360 ads:

bcndyn=DYNHERE&dvadid=${CAMPAIGN_ID}&cmadid=%ebuy!

Get the exact code for you from the Veracity app here;  https://platform.veracitytrustnetwork.com/help/dynamic-links

If you would like some help with this then please contact our customer support team.