Exclusion Audience in PMax Campaigns

How to Use the Veracity Exclusion Audience to Improve your PerformanceMax Campaign Performance.

Note: You must have given The Veracity Manager account access to your GA account for this to work.

  1. Open your Google Ads interface.
  2. Select the PerformanceMax campaign you want to protect.
  3. In Campaigns /Asset groups, edit the Signals
Pmax Signals
  1. Make a note of the Audience Signal
Audience signal
  1. In Tools / Shared library / Audience manager
  2. Scroll over the audience you noted down and click edit
  3. add “!Veracity Global Bad Bots” to Exclusions
  4. Then, click “Save”

Note: This is a dynamic audience and will continue to develop as Veracity adds more tagged bots to it.

Edit audience

If you still have any questions about this please contact Support.