| Description | UTM | Parameter |
| Campaign Name | utm_campaign= | {{campaign.name}} |
| Ad ID | fad_id= | {{ad.id}} |
| Channel Name | utm_source= | {{adset.name}} |
| Description | utm_content= | {{ad.name}} |
Sample: &fad_id={{ad.id}}&utm_campaign={{campaign.name}}&utm_source={{adset.name}}&utm_content={{ad.name}}
Reference: https://www.facebook.com/business/help/2360940870872492.
| Description | UTM | Parameter |
| Campaign Name | utm_campaign= | {_campaign}* |
| Ad ID | gad_id= | {creative} |
| Channel Name | utm_source= | {_channel}* |
| Description | utm_content= | {_content}* |
*These need to be set manually. See Custom Parameter instructions: https://support.google.com/google-ads/answer/6325879?hl=en-GB
| Description | UTM | Parameter |
| Campaign Name | utm_campaign= | {Campaign} |
| Ad ID | mad_id= | {AdId} |
| Channel Name | utm_source= | {AdGroup} |
| Description | utm_content= | N/A |
Sample: &mad_id={AdId}&utm_campaign={Campaign}&utm_source={AdGroup}
Reference: https://help.ads.microsoft.com/#apex/ads/en/56799/2.
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